(PHOTOS) ‘Love and Hip-Hop’ Cast Out in Full Force at Zell Swag Clothing Line Launch Party

Fashion stylist and former “Love and Hip-Hop” cast member Zell Swag recently held a lively launch party for his new clothing line EastAvenue, which features his signature flare for fashion.

Held in Hollywood, the EastAvenue launch party put Zell Swag’s creative style on display with models decked out in the hand-made outfits, which featured short sets draped with shining broaches and eye-catching designs. The EastAvenue name was derived from a street Zell grew up on in Ohio.

The event also doubled as a listening party for Zell’s new EP “As Seen on TV”. Zell even hopped on the mic to perform for those in attendance.

Zell Swag, 31, drew the attention of audiences through his eccentric style and grasp of high fashion, casual streetwear and hip-hop. His clothes have been worn by many celebrity models ,including Alexis Sky.

Among the guests at the EastAvenue included Michael Blackson, and Love and Hip-Hop castmates Mister Ray, Daniel Gibson, Sky Divine, A1 Bentley and Teairra Mari.

See photos from the event below.

Zell Swag

Star Divine

Malaysia Pargo

Mister Ray

Nia Riley

Booby Gibson

(Photos by Shots By Sham)