HN Sports

(PHOTOS) Magic Johnson, Lamar Odom, Dwight Howard Baron Davis and More Celebrate OxeFit XP1, XS1 Launch in LA

Published on December 29, 2021

Pro athletes and entertainers mixed and mingled while celebrating the holiday season as part of the launch for OxeFit’s XP1 and XS1 smart gyms.

The three-part launch included a pre-game mixer, a pop-up discotheque held in a suite during the Los Angeles Lakers versus Phoenix Suns game and an Ugly X-Mas sweater after party, held at Soho Warehouse.

Hosted by Magic Johnson, Baron Davis, Sibley Scoles of Access Hollywood, and ONE Entertainment CEO Brent Johnson, OxeFit introduced the XP1 and XS1 smart gyms to VIP guest lists during the game. Balance7, a high alkaline pH boosting supplement that rapidly strengthens the immune system, was one of the sponsors of the pregame mixer.

Guests were given demonstrations from top fitness influencers, including Rosa Acosta, Barbie Blank and Bia Mesquita, of the consumer versions of OxeFit’s XP1 and XS1, which were originally built for elite athletes and trainers, including Dallas Cowboys quarterback Dak Prescott, who is also an investor in the company.

Other Oxefit investors include Jalen Ramsey of the LA Rams, retired MLB player Matt Kemp, the San Antonio Spurs’ Thaddeus Young, the NHL’s Tyler Seguin and professional rock climber Nick Sagar.

During the game, guests were also treated to a “silent disco” which was deejayed by actor Deon Cole.

After the game, the festivities continued at the “Ugly X-Mas Sweater” after-party, which was hosted by Lakers center Dwight Howard, with DJ Cassidy and DJ Drama on the ones and twos.

Many athletes, celebrities and influencers were on hand at the launch events, including Craig Robinson, Jimmy Goldstein, Matt B. Cailin O’Connor, DJ Millie and more.

See photos from the OxeFit three-part launch event below: