(PHOTOS) Tony Lopez, Desiigner, Michael Blackson and More Attend Swae Lee X boohooMAN Collection Launch Party

Stylish rapper Swae Lee recently unveiled his latest collaboration with online men’s retailer BoohooMAN at a lively launch party attended by many top models, actors, recording artists and influencers. 

Held at Casita in Hollywood, Swae unveiled the new collection just in time for the holiday event season. Featuring suits and other pieces that represent the rapper’s suave style and boohooMAN’s bold aesthetic, the collaboration was inspired by celebrities walking red carpets at events like the Canne Film Festival. 

“The campaign was driven by Swae Lee’s celebrity status with a focus on an abstract interpretation of the Cannes film festival. We took inspiration from the way celebrities grace the red carpet in front of a sea of eager photographers,” boohooMAN Creative Director, Cleveland Campbell, said in a press release.

The release marks Swae Lee’s third collaboration with boohooMAN. In 2017, Swae collaborated with the retailer as one-half of the rap duo Rae Sremmurd. In 2020, Swae Lee collaborated with boohooMAn on a summer streetwear tracksuit collection.

Swae Lee’s new “party” collection is exclusively available on boohooMAN.com. 

Many celebs were on hand at the launch party including rapper Desiigner, Michael Blackson, Chase DeMoor, Margie Plus, Tony Lopez and more.

See Human Nature’s photos from the Swae Lee x boohooMAN launch party below. 

(Photos by Human Nature)